Build the leadership skills of the very best startup CEOs and Executives

Build the leadership skills of the very best startup CEOs and Executives

We offer executive coaching, facilitation and proven frameworks to help CEO/Founders build the clarity, alignment and momentum to supercharge their leadership teams.

We offer executive coaching, facilitation and proven frameworks to help CEO/Founders build the clarity, alignment and momentum to supercharge their leadership teams.

We offer executive coaching, facilitation and proven frameworks to help CEO/Founders build the clarity, alignment and momentum to supercharge their leadership teams.

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+

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200

200

200

Startup clients served

Startup clients served

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+

+

2000

2000

2000

Coaching hours delivered

Coaching hours delivered

Top

Top

Top

25

25

25

HR Award winner

HR Award winner

5X your performance

5X your performance

Seed and Series A

Early Stage Founders

The founder journey is lonely so we are there for the messy parts.

Co-Founder Conflict

Conflict resolution coaching

1:1 rehearsal of tough discussions

Non-binding mediation to solve business disagreements

Co-Founder Alignment

Co-founder working agreements of roles, goals, decision rights, equity & more.

Team goal setting & planning

Founder Personal Development

1:1 Coaching

360 Feedback

Assessment tools

Targeted skill building

Co-Founder Conflict

Conflict resolution coaching

1:1 rehearsal of tough discussions

Non-binding mediation to solve business disagreements

Co-Founder Alignment

Co-founder working agreements of roles, goals, decision rights, equity & more.

Team goal setting & planning

Founder Personal Development

1:1 Coaching

360 Feedback

Assessment tools

Targeted skill building

Co-Founder Conflict

Conflict resolution coaching

1:1 rehearsal of tough discussions

Non-binding mediation to solve business disagreements

Co-Founder Alignment

Co-founder working agreements of roles, goals, decision rights, equity & more.

Team goal setting & planning

Founder Personal Development

1:1 Coaching

360 Feedback

Assessment tools

Targeted skill building

Series A & B

Mid Stage Founders 

You’re building something great but the path to growth requires a transition to a professional CEO and the ability to lead through others.

Leadership Team

Team Effectiveness/Performance

Offsites /Strategic Planning

Individual Coaching

CEO Development

Emotional mastery

Executive presence

Lead through others

Get out of the day-to-day

Fractional People Leadership

Flexible, strategic guidance for immediate organizational challenges & building the right foundations.

Leadership Team

Team Effectiveness/Performance

Offsites /Strategic Planning

Individual Coaching

CEO Development

Emotional mastery

Executive presence

Lead through others

Get out of the day-to-day

Fractional People Leadership

Flexible, strategic guidance for immediate organizational challenges & building the right foundations.

Leadership Team

Team Effectiveness/Performance

Offsites /Strategic Planning

Individual Coaching

CEO Development

Emotional mastery

Executive presence

Lead through others

Get out of the day-to-day

Fractional People Leadership

Flexible, strategic guidance for immediate organizational challenges & building the right foundations.

Featured Podcasts & Interviews  

Leadership Insights

Why building a culture of healthy conflict & dialogue is the secret weapon of every growing business.

Daneal Charney, Founder of FIVEX and Leadership Effectiveness Expert 

Executive coaches act as a mirror, helping CEOs align their aspirations with their day-to-day leadership behaviors.

Daneal Charney, Founder of FIVEX and Leadership Effectiveness Expert 

About Me

Experience at the Front Lines of Growth

Daneal talking to their students
Daneal talking to their students

A front row seat of 200+ startup teams—now on your side.

Daneal Charney had a front-row seat to Canada’s most ambitious high-growth technology companies especially in her role as Executive in Residence at MaRS. She worked hands-on with hundreds of B2B SaaS companies—from seed stage to exit—helping founders and leadership teams navigate the real challenges of scaling: people, performance, and leadership.

Before MaRS, Daneal built her career inside both multinational organizations (Intel Corp.,China Division; Aviva Canada/U.K.) and high-growth technology companies including NexJ Systems, WireIE, and Muse. That mix of operator and advisor experience allows her to translate theory into practical action—fast.

Today, Daneal works directly with founders, executives, and high-potential leaders to build the habits, systems, and leadership capability required to scale.

She is a Top 25 Human Resources Award winner and was named Best Service Provider in the SME Category by KMI Media. 

Daneal is also a regular contributor to The Globe and Mail, Toronto Star, and HR Reporter, a Certified Professional Co-Active Coach and Conflict Resolution Coach, and has designed and delivered leadership programs for institutions including Western University, University of Waterloo, and Schulich Executive Education —co-creating Schulich’s Certificate in Coaching & Mentoring.

Daneal profile image
Daneal profile image
Daneal profile image

A few of the bold, brilliant companies that trust us

A few of the bold, brilliant companies that trust us

“Leadership team coaching has increased our ability to align as a team, push for a decision and have difficult conversations instead of avoiding them as we used to.”

- GM

Constellation Software SMART Manufacturing Portfolio

“Leadership team coaching has increased our ability to align as a team, push for a decision and have difficult conversations instead of avoiding them as we used to.”

- GM

Constellation Software SMART Manufacturing Portfolio

“Leadership team coaching has increased our ability to align as a team, push for a decision and have difficult conversations instead of avoiding them as we used to.”

- GM

Constellation Software SMART Manufacturing Portfolio

"Daneal has been an invaluable partner in helping our team become more aligned, accountable, and effective. Her guidance and expertise have been instrumental in driving meaningful progress and growth for our business. Daneal's ability to facilitate tough conversations, provide objective insights, and help us establish clear goals and processes has been truly transformative..."

- Loren Maisels

CEO of LOMA Agency

"Daneal has been an invaluable partner in helping our team become more aligned, accountable, and effective. Her guidance and expertise have been instrumental in driving meaningful progress and growth for our business. Daneal's ability to facilitate tough conversations, provide objective insights, and help us establish clear goals and processes has been truly transformative..."

- Loren Maisels

CEO of LOMA Agency

"Daneal has been an invaluable partner in helping our team become more aligned, accountable, and effective. Her guidance and expertise have been instrumental in driving meaningful progress and growth for our business. Daneal's ability to facilitate tough conversations, provide objective insights, and help us establish clear goals and processes has been truly transformative..."

- Loren Maisels

CEO of LOMA Agency

"Thank you for all your guidance as we undergo a radical internal change. What you have highlighted here is what is holding us back from scaling successfully and operating at our best as a leadership team. Your guidance in pointing this out really drives it home.”

- David Dallaire

CEO of Dalstrong

"Thank you for all your guidance as we undergo a radical internal change. What you have highlighted here is what is holding us back from scaling successfully and operating at our best as a leadership team. Your guidance in pointing this out really drives it home.”

- David Dallaire

CEO of Dalstrong

"Thank you for all your guidance as we undergo a radical internal change. What you have highlighted here is what is holding us back from scaling successfully and operating at our best as a leadership team. Your guidance in pointing this out really drives it home.”

- David Dallaire

CEO of Dalstrong

“The team is now working more cohesively with a real focus on making sure our leadership team stays aligned. It's been really refreshing! We are working through some of the things you got started – better processes, communication improvements, and defining our roles better. Thank you for getting us moving in the right direction!”

- Brandy Kinkead

Tech Founder of Arton Energy (scaling cleantech)

“The team is now working more cohesively with a real focus on making sure our leadership team stays aligned. It's been really refreshing! We are working through some of the things you got started – better processes, communication improvements, and defining our roles better. Thank you for getting us moving in the right direction!”

- Brandy Kinkead

Tech Founder of Arton Energy (scaling cleantech)

How We Support Leaders

Services

Executive Offsites

Working with intact executive teams to slow down, think clearly, and agree on the objectives, KPIs, and ranked priorities that will actually move the business forward.

Executive Coaching

Executives and founders who want to lead and communicate more effectively, strengthen relationships, and deliver results at scale.

Signature Leadership Programs 
Leadership Team Performance

Intact executive teams who aspire to operate with clarity, alignment and momentum like the world’s best teams.

20 Disciplines of High Performing Leadership Teams

Proprietary Assessment Tool

High Performing Teams score over 4.5 on our proprietary assessment tool, see how your team measures up.

Try Now

Our proprietary assessment measures how effectively your leadership team is operating. Complete it with 3 + team members to receive meaningful insights.